The Paradox of Choice, by Barry Schwartz. Just go and read it. I mean it. It's not often that I could honestly recommend a book to everyone, but here is a rare exception. The content of this book would stand to benefit everyone. Barry approaches the matter of choices in our lives from a variety of angles, and they all point to an important theme - while some degree of choice is needed for us to feel happy, too much choice tends to make us unhappy. Anyone who lives in a relatively wealthy part of the world, in which supermarkets and stores abound with a baffling amount of things for sale, would benefit from reading what Barry has to say in this book.
Most of us tend to think that we are rational decision-makers, and the pressure of marketing doesn't sway our choices, but the truth is that we are usually wrong about it. Our lives are an ongoing series of choices, and this book highlights how easy it is to act against our own best interests and remaining ignorant while doing so. Barry also makes some useful suggestions for us to tackle the problems of choice.
Final score: 4.5 / 5
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